TRADEMARKS
BRANDS ARE THE FIGUREHEAD OF YOUR COMPANY.
Trademarks are signs which serve to distinguish the goods or services of one company from competing goods or services of other companies. Trademarks can take many different forms. In addition to word marks and figurative marks (logos), combinations of words and images, slogans, sound sequences or colors can also be protected. After registration, a trademark enjoys protection for 10 years, but the term of protection can be extended as often as desired for a further 10 years.
In principle, trademarks are only registered if they are not descriptive of the goods and services claimed. Therefore, a trademark should be imaginative and not merely designate a characteristic of the goods or services. Trademarks can only be enforced if they are used by the owner or a licensee after a grace period of several years.
WAS WIR FÜR SIE LEISTEN
We will advise you on whether a trademark application is promising and, if so, will draw up a list of goods and services for which protection is sought. Then, in consultation with you, we conduct the registration procedure before the German Patent and Trademark Office and the European Trademark Office EUIPO. If trademark protection abroad can be obtained through an international registration, it is often not necessary to engage attorneys abroad.
In addition, we take care of the administration and renewal of your trademarks, support you in the event of attacks on your trademarks or on trademarks of competitors and advise you on all questions related to trademark infringement.